Copy & Proofing
Copy & Proofing
Words speak louder than actions
Copywriting is the craft of using words to convey your message, sell your product, and connect with your audience. Consult A Penguin will write words for marketing – a creative copywriter will think conceptually and develop ideas.
We will help you clarify your ‘story’, and will use language persuasively and imaginatively for online and print media. Usually, we will help you to develop a tone and voice for your business, and work with you to ensure brand consistency.
When you don’t know what to write next or how to make your draft better, one copywriting hint is to add interest. As David Ogilvy once said, “Tell the truth but make truth fascinating. You know, you can’t bore people into buying your product. You can only interest them in buying it.”
How do you make your copy more interesting and fascinating?
- Make it scannable and visually appealing.
- Use your distinct personality or unique selling proposition.
- Make it entertaining (as long as the humour furthers your goal).
- Incorporate controversy.
- Use current news stories, to promote your product or brand.
- Tell stories.
Our copywriters work with us to deliver the perfect words which match the visuals. We can create web content including blogs, SEO-friendly articles, brochures and all printed media, scripts and speeches.
Technical
In today’s competitive environment, accurate technical information is critical to the success of any business. With the sheer volume of information that we have to assimilate on a daily basis, making sure that information is presented in an easily digestible and understandable format is vital.
Consult A Penguin is able to design and create various types of technical documentation, including:
- User manuals
- O & M manuals
- Training materials
- Standard operating procedures
We always ensure that our manuals, graphics and illustrations are in line with your company’s brand.
Here are five reasons why many businesses choose to outsource technical authoring services:
- Fresh perspective on your products and services, which leads to improved quality.
- Cost effective, as you no longer have to maintain a technical publications department.
- Quicker completion of documents, as, once assigned to a project, our authors and illustrators will be completely dedicated to your project.
- One vendor approach. We can take care of content, graphics, illustrations, typesetting, translations and even printing.
- Consistency across documents, by applying a set of documentation standards developed specially for your organisation.
Proofing
There are plenty of programmes that can spellcheck your wording and correct your grammar; however, there are some things that a machine just can’t check and results are not always accurate.
At Consult A Penguin, we are able to check grammar, punctuation and spelling, but we also check the flow of your writing to make sure that you have said what you mean.
When you write text, it is easy to become ‘word blind’ – reading what you intended to write rather than what is on the page.
If you have a corporate style sheet, the proofreader can check that this is applied consistently throughout – for example, making sure that you always use organise (rather than organize).
We make sure that we check that headings, fonts, paragraphs, spacing and layout look the same, and that illustrations are referenced correctly. This is particularly beneficial for businesses and organisations that draft multi-author documents.
Professional editors can proofread your documents so that the final product is well written, and easy to read.
It is important to proofread all written material carefully. Mistakes in any kind of work convey carelessness, and in the workplace, the stakes are even higher. Editing is an essential part of the writing process.
In summary, a proofreader can help to improve the clarity of your writing, making it easier to convey your message to your target audience.
For an informal chat about your copywriting or proofreading needs, ring 01702 418487.
Alternatively, email us or complete the ‘Contact Us’ form.